Beauty Industry Vet Taliah Waajid Talks Inspiration, Innovation, and Success

Taliah Waajid

For over 25 years, Taliah Waajid has serviced and educated thousands of her clients and many consumers on the benefits of chemical-free haircare. A natural haircare specialist, Waajid is a licensed master cosmetologist and the manufacturer of the first complete line of products for natural, chemical-free haircare. Living, breathing, and loving natural hair, Waajid put her passion on a global stage as the founder and presenter of the World Natural Hair, Health & Beauty Show™ ( which is the world’s largest natural hair, beauty, and health show of its kind.

Her journey began when her mother refused to give in when Waajid begged her for a perm. She learned to manage and style her hair in creative ways that quickly attracted a following as well as styling requests from friends and neighbors. At 14 years old, she started her haircare business and quickly built a client base. In 1988, she opened her first natural hair salon in Harlem, and continued to build a reputation for healthy, creative, natural styles. had a chance to talk with the beauty industry veteran about what inspires her, critical skills needed to succeed, and methods to reinvent your brand both personally and professionally.

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