Public relations is about putting the best foot and the best face of a brand forward, but it’s also about quickly doing damage control when things don’t go as planned.
The fast-paced track at which PR professionals are required to act matched with the impact and influence that they must have on others about what their brand stands for is a skill set that can easily transfer into any other industry and to any professional, from the corporate to the self-employed.
Whether you are looking to improve upon your personal or professional brand, struggling with how to have your voice heard, or aiming to fix a crisis, here are a few key PR skills Black Enterprise learned at (and after) the Museum of Public Relations Celebrating Black PR Pioneers event, held on May 3 at Baruch College in New York City.
These easily transferable tips bestowed by budding and seasoned public relations practitioners teach the importance of building a solid brand, taking chances, and becoming an influencer in your own professional or personal space. Read on to take yourself to the next level.